Work the leads you already paid for.

Fresh internet leads

Fresh leads need speed, context, and a clear next step. The goal is not to send a template. It is to create a real conversation while the shopper is still paying attention, then move the customer toward an application, appointment, qualified handoff, or another meaningful next action.

What the workflow can include

• Rapid first response during active dealership hours.
• Personalized dealership introduction and qualification.
• Follow-up timing based on response status and time of day.
• Assignment logic by location, salesperson, BDC rep, or store.
• Escalation to calls and live staff when the lead is ready.

Incomplete applications

A shopper who started an application has already demonstrated meaningful intent. Ghost follows up around the actual missing step instead of restarting with a generic “still interested?” message.

Pathway customers

Some customers cannot buy today but can become viable after completing a defined path. That may mean additional income, a qualified co-buyer, proof of benefits, completed references, required documentation, or a target amount down. Ghost keeps those opportunities alive with status-specific follow-up.

No-shows and cancellations

Customers who submitted, scheduled, and then disappeared are among the highest-intent recovery opportunities in the database. The workflow acknowledges the missed visit, removes friction, and gives the customer a clear route back.

Aged lead reactivation

Most dealerships have older opportunities that were worked inconsistently, contacted at the wrong time, or abandoned after a handful of attempts. Ghost structures reactivation by age, status, prior behavior, and dealership objective.

The 37-Day Conversion Sprint

Days 1–7: Implement

Establish the baseline, learn the dealership, map the real process, build the workflows, define assignments, timing rules, handoffs, and escalation logic.

Days 8–37: Work the funnel

Work eligible fresh leads, incomplete applications, no-shows, cancellations, pathway customers, and selected aged opportunities.

Day 37: Measure the lift

Compare the before-and-after funnel. Ghost should earn the next month by creating measurable movement, not by reporting how many texts were sent.

Proof from two different dealership models

Across two Byrider dealerships, lead-to-application conversion moved from roughly 18–19% to 31–33% in approximately 45 days, representing an estimated 10–15 additional deals per month based on dealership performance data provided. At a small cash lot generating roughly 40–75 mostly organic leads per month, appointment rate increased from 9% to 21%. The store reports that approximately 95% of shoppers who arrive in person purchase.

These are specific case studies, not universal guarantees. Results vary by lead quality, inventory, financing, staffing, store hours, market conditions, and sales execution.